Web and UX/UI Designer with 6+ years of experience

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Award-winning UX/UI designer with over 6 years of experience with B2C and B2B products across diverse industries and expertise in end-to-end design processes. Proficient in user research, concept development, responsive prototyping, and interactive mockup creation. Skilled in balancing creativity with design system guidelines, technical requirements, and business needs to deliver high-quality, user-centric and data-driven designs. Experienced in working with cross-functional teams and launching international products.

TOOLS: Adobe Photoshop · Figma · Jitter · Notion · Miro · Slack  · Readymag

SKILLS: User Interface Design · User Centred Design · Interaction Design · Web Design · Responsive Layout · Wireframing and Prototyping · Mobile First · Information Architecture · Personas · Jobs To Be Done · UX Research · Usability Testing CJM · Competitor Analysis Empathy Maps · User Surveys and Interviews · Storyboards · User Flows · Sitemaps · Grid Systems Design Systems · Roadmaps Accessibility Guidelines · Usability Standards · Colour Theory · Typography · UX Copywriting · Problem Solving · Team Collaboration

Case Studies / Veronica Zubakova Portfolio 2024

PROFESSIONAL EXPERIENCE

**RBC (**2023 – now)         ****

Media and news company, informational agency, special projects department

Senior UX/UI Designer

• Led 25+ end-to-end projects spanning from concept to public launch, creating impactful and visually appealing designs, ensuring an intuitive user experience and effective UI
• Collaborated with cross-functional teams (designers, researchers, product managers, content specialists, illustrators, motion designers, marketers, and engineers) to implement best design principles to digital products
• Communicated the value proposition to potential clients in presentations, communicating the value proposition and leveraging design expertise and trends
• Integrated a new layout to promotional product pages, which increased user conversion rate by 25% according to A/B tests