About the project

TicketToGo is a mobile app for buying music concerts and festivals tickets across EU countries. To create this app I collaborated with a client from the Netherlands to deliver a streamlined MVP. The goal was to develop a platform enabling users to discover, purchase, and store concert tickets for events across the EU. Leveraging user-centered design principles, I focused on creating a seamless, intuitive interface that simplified the ticket-buying process. This approach ensured that the core functionalities were both accessible and user-friendly, laying the foundation for future iterations.

Introduction

Goal and Tasks

Develop an MVP version of a ticket purchasing application for concerts and events in EU countries within a 6-month timeframe. The platform should encompass essential features, including event discovery, subscription to and tracking of favourite artists' concert dates, ticket purchases for individuals and groups, and in-app ticket storage for event entry.

The MVP is just the initial phase in developing a larger, more comprehensive app. It serves as a foundational step, allowing us to test core functionalities, gather user feedback, and iterate quickly before scaling the platform with more advanced features and capabilities.

To build a user-centric app, I took a strategic, research-driven Lean UX approach. First, I conducted a thorough competitor analysis to identify market strengths and weaknesses. Next, I engaged in target audience research to uncover user pain points and preferences. This allowed me to create key user scenarios covering core features such as ticket search, adding favourites, purchasing, and storing tickets within the app. By analysing the challenges users face with other apps, I identified opportunities to improve the experience in our solution. Prototypes of the main screens and functions were developed for usability testing, ensuring I could gather actionable feedback for continuous improvement. With this data, I crafted an intuitive, user-friendly interface focused on maximising satisfaction and ease of use. Additionally, the app's architecture was designed to incorporate scalability and future features, ensuring long-term adaptability.

Success metrics

  1. Task Completion Time: Target an average task completion time of under 90 seconds for finding and "purchasing" a ticket. This metric will help assess the efficiency of the user interface and identify potential bottlenecks.
  2. User Feedback Score: Achieve an average satisfaction score of 4 out of 5 from test users based on post-testing surveys. This will provide insights into overall user experience and highlight areas for improvement before launch.
  3. Conversion Rate: Measure the ratio of users who successfully purchase tickets after browsing events. This metric will highlight the effectiveness of the event discovery and purchase experience, as well as the app’s ability to streamline the buying process.

Research